The marketing strategy of Apple provides a modern textbook example of how organizations should approach the processes and practices of reaching people and turning them […]
Category Archives: Companies and Industries
Analysis of the Marketing Strategy for iPhone
Both iPhones and Android represent two broad categories of smartphones that dominate the market. Android remains the dominant mobile operating system between the two for […]
The Business Strategy of Microsoft
Microsoft Corporation is one of the largest technology companies in the United States and one of the most influential companies in the world. It was […]
Supply Chain Strategy of Amazon: Inside Its Supply Chain
Amazon is both a tech company and a retailer. It is considered as one of the most valuable tech companies and one of the largest […]
The Nike “Just Do It” Slogan: Origin, Meaning, and Impact
Nike introduced the “Just Do It” campaign in 1988. It involved a series of advertisements in which athletes, both professionals and amateurs, talked about their […]
Elements of Apple Events: Inside Its Event Strategy
Staging events are an important part of the marketing strategy of Apple. The company holds several events in a particular year. The most common ones […]
Understanding the Contributions of Apple in Tech
Apple is one of the Big Five tech companies in the United States. It has also been considered one of the largest tech companies in […]
Silicon Valley Bank Collapse Explained: What Happened?
It was one of the largest banks in the United States and the biggest bank in Silicon Valley based on deposits and market share. However, […]
Understanding OpenAI: A Look Into An AI Research Lab
Several prominent personalities to include Tesla and SpaceX honcho Elon Musk, author and startup accelerator Jessica Livingstone, internet entrepreneur and venture capitalist Reid Hoffman, tech […]
Major Suppliers of Apple: Inside Its Supply Chain
Apple does not manufacture its own devices. Part of its business strategy and its specific product strategy and supply chain strategy is to design components […]