Nike remains the largest supplier of athletic shoes and sportswear in the world. Of course, it is important to note that the company is engaged […]
Category Archives: Companies and Industries
The Marketing Strategy of Coca-Cola
Since the invention of the nerve tonic beverage Coca-Cola by Dr. John Stith Pemberton in 1885 and the incorporation of The Coca-Cola Company by Asa […]
How Bayer Spread HIV Through Contaminated Blood Products
In 1981, concerns were growing about an unidentified disease associated with the collapse of the immune system and increased susceptibility to infectious diseases. Surveys from […]
Key Elements in the Marketing Strategy of McDonald’s
One of the critical features in the business strategy of McDonald’s is a marketing strategy that puts emphasis on maintaining prominence in the global market. […]
The Business Strategy of McDonald’s
The worldwide presence of McDonald’s symbolized both globalization and the extensive influence of the American way of life. Founded in 1940 as a hamburger stand […]
The Business Strategy of Zara
Amancio Ortega is one of the most wealthiest people in the world and he owes his affluences to the success of the fast fashion company […]
Advantages and Disadvantages of Outsourcing
Outsourcing is a business strategy that involves an organization contracting the services of another organization or service provider to perform specific activities related to operation […]
Reasons why Apple Products are Expensive
Apple products are notoriously expensive when compared to similar products from competitors. The current generations of the iPhone are several hundreds of dollars more expensive […]
Post-Jobs: Four Instances Apple Defied Steve Jobs
Despite his charismatic and endearing public image, Steve Jobs was a stubborn and steadfast business leader. During his tenure as the chairperson and chief executive […]