The threat of substitutes is one of the five forces identified by Michael E. Porter and used to evaluate the competitive environment of a particular […]
Category Archives: Business and Markets
Understanding AI Strategy: A Definitive Guide
An artificial intelligence strategy or AI strategy is a plan that includes a set of goals and objectives, and actions and guidelines that describes how […]
OpenAI Leadership Crisis: Sam Altman Firing and Reinstatement
What went down inside OpenAI beginning on 17 November 2023 was nothing short of a real-world corporate and political drama that can rival even the […]
Key Elements in the Marketing Strategy of Apple
The marketing strategy of Apple provides a modern textbook example of how organizations should approach the processes and practices of reaching people and turning them […]
Analysis of the Marketing Strategy for iPhone
Both iPhones and Android represent two broad categories of smartphones that dominate the market. Android remains the dominant mobile operating system between the two for […]
The Business Strategy of Microsoft
Microsoft Corporation is one of the largest technology companies in the United States and one of the most influential companies in the world. It was […]
China-Pakistan Economic Corridor: Purpose, Challenges, and Criticisms
China and Pakistan first signed the China-Pakistan Economic Corridor or CPEC agreement in 2015 and began formalizing its operation in 2016. The CPEC is an […]
Difference Between UI and UX: Explained
The design and development of products should be approached with users in mind. This is where the principles of user interface or UI and user […]
Supply Chain Strategy of Amazon: Inside Its Supply Chain
Amazon is both a tech company and a retailer. It is considered as one of the most valuable tech companies and one of the largest […]
The Nike “Just Do It” Slogan: Origin, Meaning, and Impact
Nike introduced the “Just Do It” campaign in 1988. It involved a series of advertisements in which athletes, both professionals and amateurs, talked about their […]