The global prices of oil have been increasing even prior to the full escalation of the Russia-Ukraine War. However, when the Armed Forces of Russia […]
Category Archives: Business and Markets
The Russian Oligarchs: How Did They Rise to Power and Become Rich
It was in 1992 when Alexei Mordashov became the finance director of Severstal before its privatization. His senior director instructed him to acquire shares to […]
The Business Strategy of Amazon
Amazon is a multinational technology company based in the United States. It is currently the largest internet retailer in the world in terms of revenue […]
Ecuador-Chevron Legal Battle: Background and Court Decisions
The Ecuador-Chevron dispute is a legal battle between Ecuador and Chevron that has spanned for more than a decade and has been characterized by a […]
Kylie Minogue vs Kylie Jenner: Trademark Battle
Will the real Kylie please stand up? Of course, both Kylie Minogue and Kylie Jenner are real Kylies and both have the right to use […]
Importance of Market Segmentation in Marketing
A number of businesses and marketers pursue market segmentation as part of their marketing strategy to deploy specific marketing tactics and action plans tailor-fitted to […]
The Business Strategy of Meta Platforms
Since it was established in January 2004, Meta Platforms or Meta, formerly known as Facebook, has expanded its business interests beyond the Facebook.com social networking […]
What is the Creator Economy: Characteristics, Participants, Impacts
The creator economy is an emerging economic activity and a subset within the realm of the greater economic system that has emerged from the rise […]
Advantages and Disadvantages of Moment Marketing
Moment marketing or real-time marketing is a particular marketing tactic centered on distributing marketing messages at the moment it matters to the target audience or […]
Influencer Marketing: Advantages and Disadvantages
The popularity of social media platforms such as Facebook, Twitter, YouTube, Instagram, and TikTok have paved the way for the arrival of a novel type […]