The VRIO framework is a business analytical tool used for evaluating the internal situation of an organization, specifically by determining whether its resources and/or capabilities […]
Category Archives: Business and Markets
What is Quantitative Easing: An Explainer
Quantitative easing is a specialized and unconventional tool or instrument of monetary policy implemented by central banks or monetary authority of a country to inject […]
How Bayer Spread HIV Through Contaminated Blood Products
In 1981, concerns were growing about an unidentified disease associated with the collapse of the immune system and increased susceptibility to infectious diseases. Surveys from […]
Key Elements in the Marketing Strategy of McDonald’s
One of the critical features in the business strategy of McDonald’s is a marketing strategy that puts emphasis on maintaining prominence in the global market. […]
The Business Strategy of McDonald’s
The worldwide presence of McDonald’s symbolized both globalization and the extensive influence of the American way of life. Founded in 1940 as a hamburger stand […]
The Business Strategy of Zara
Amancio Ortega is one of the most wealthiest people in the world and he owes his affluences to the success of the fast fashion company […]
Sources of Competitive Advantage
A competitive advantage is an attribute that gives a business organization the capability to outcompete or outperform its competitors. In other words, it corresponds to […]
Blue Ocean Strategy: Definition and Principles
In their book “Blue Ocean Strategy” first published in 2015, business theorists and professors of strategic management W. Chan Kim and Renée Mauborgne introduced a […]
What is Sports Marketing: Definition and Categories
Sports marketing is a specialized subfield of marketing. It specifically involves the application of established principles and practices in marketing in the promotion of sporting […]
Ponzi Scheme: Definition, Origin, Examples, and Red Flags
One of the most common investment frauds utilized by swindlers to deceive investors is Ponzi Scheme. It involves investment products or solutions usually attached to […]