Barriers to entry are factors that make it costly or difficult for a new entrant or potential competitor to enter into a new market and […]
Tag Archives: Management
Types of Digital Marketing Activities
Digital marketing is the marketing of goods or services using digital technologies. In other words, the primary purpose of digital marketing is to use digital […]
Understanding the VRIO Framework of Analysis
The VRIO framework is a business analytical tool used for evaluating the internal situation of an organization, specifically by determining whether its resources and/or capabilities […]
Key Elements in the Marketing Strategy of McDonald’s
One of the critical features in the business strategy of McDonald’s is a marketing strategy that puts emphasis on maintaining prominence in the global market. […]
The Business Strategy of McDonald’s
The worldwide presence of McDonald’s symbolized both globalization and the extensive influence of the American way of life. Founded in 1940 as a hamburger stand […]
The Business Strategy of Zara
Amancio Ortega is one of the most wealthiest people in the world and he owes his affluences to the success of the fast fashion company […]
Sources of Competitive Advantage
A competitive advantage is an attribute that gives a business organization the capability to outcompete or outperform its competitors. In other words, it corresponds to […]
Blue Ocean Strategy: Definition and Principles
In their book “Blue Ocean Strategy” first published in 2015, business theorists and professors of strategic management W. Chan Kim and Renée Mauborgne introduced a […]
What is Sports Marketing: Definition and Categories
Sports marketing is a specialized subfield of marketing. It specifically involves the application of established principles and practices in marketing in the promotion of sporting […]
Types of Distribution Strategies and Channels
Distribution strategies are strategic plans developed and implemented to deliver goods or services from the point of origin to end-user consumers. On the other hand, […]