Researchers in the field of psychology, as well as in the areas of leadership and management, have explored and explained the reasons behind the motivations […]
Tag Archives: Management
Path-Goal Theory of Leadership Effectiveness
The Path-Goal Theory of Leadership Effectiveness or simply, the Path-Goal Theory and Path-Goal Model is a leadership theory that states that the behavior of a […]
Nepotism: Advantages and Disadvantages
Nepotism has negative connotations both in the workplace and politics because it promotes partiality and produces undesirable outcomes such as organizational inefficiencies. However, under certain […]
Johnson: Five I Format of Ethical Decision-Making
In his book “Organizational Ethics: A Practical Approach,” professor of leadership studies Craig E. Johnson presented a five-step model for making decisions. Based on other […]
Paine Manager’s Compass for Decision-Making
Lynn S. Paine, a business professor at Harvard Business School, developed and presented a model for decision-making. Originally called the “Manager’s Compass,” and sometimes generally […]
Examples of Value-Added Service
A value-added service or VAS is a type of non-core service or feature provided for free or little cost when a consumer purchases a product […]
Examples and Types of After-Sales Service
An after-sales service corresponds to the activities and processes undertaken by an organization or business to ensure customers are satisfied with their purchased good or […]
Examples of Sales Promotion
Sales promotion is one of the major types or categories of promotional activities in marketing. It involves the use of media and non-media marketing communications […]
Types of Promotion in Marketing
Promotion in marketing corresponds to any marketing activities and communication undertaken to inform a target audience and persuade them to buy a product or respond […]
Best Practices for Effective Email Marketing: Studies
The fact remains that email marketing is still an important component of digital marketing activities due to its numerous advantages albeit some disadvantages. However, reaching […]