Email marketing is one of the major types of digital marketing activities uses email both for outbound and inbound marketing purposes. Several organizations and individuals […]
Tag Archives: Management
Market Entry Strategies
Market entry strategies are specific approaches to distributing and delivering goods and services to a new target market. In an effort to explore new opportunities, […]
Advantages and Disadvantages of Franchising
Franchising is a business strategy and a specific marketing strategy that involves a business organization or franchisor licensing its business model, operational procedures, and intellectual properties […]
Advantages and Disadvantages of Outsourcing
Outsourcing is a business strategy that involves an organization contracting the services of another organization or service provider to perform specific activities related to operation […]
Thomas Friedman: The Untouchables and New Middle Jobs
In his international bestselling book “The World is Flat: A Brief History of the Twenty-First Century” first published in 2005 and republished in 2007 with […]
Studies: Pros and Cons of Standing and Stand-Biased Desks
Standing desks and stand-biased desks or sit-stand are desks or workstations that promote orthostatic posture in which the body is held in an upright position […]
Elements of Search Engine Optimization
Search engine optimization or SEO is a type of digital marketing activity and a subtype of search engine marketing centered on the adherence to standards […]
Reasons why Apple Products are Expensive
Apple products are notoriously expensive when compared to similar products from competitors. The current generations of the iPhone are several hundreds of dollars more expensive […]
Types and Sources of Economies of Scale
Economies of scale are the cost advantages resulting from reduced cost of production per unit due to an increase in the level of output. The […]
Components of a Procurement Plan
A procurement plan is a document that describes the procurement requirements and procurement strategy of an organization or a particular project or program. It essentially […]