Barbie is often associated with play and fashion. It is one of the most iconic cultural exports of the United States. Furthermore, throughout the decades, […]
Tag Archives: Marketing
The Barbie “You Can Be Anything” Slogan
A 1992 television commercial for the Barbie brand of fashion doll from American toymaker Mattel first featured the statement “You Can Be Anything.” Mattel has […]
The Business Strategy of Shein: Reasons for Its Success
Shein has became one of the largest fashion retailer in the world in 2022. It is also one of the most successful startups that emerged […]
The Apple “Think Different” Slogan: Origin, Meaning, and Impact
Apple launched the “Think Different” slogan in 1997 following the return of Steve Jobs in the company.
The Business Strategy of Apple: A Concise Analysis
Apple was behind one of the successful microcomputers produced for mass consumers. The introduction of the desktop computer Apple II in 1977 ushed in the […]
Difference Between Apple and Samsung: Comparing Their Strategies
Apple and Samsung are two of the largest tech companies in the world. Both are also dominant in the more specific consumer electronics industry. Their […]
Advantages and Disadvantages of Shopify
Shopify is a popular fully hosted e-commerce platform that enables individuals and business organizations to build, manage, and grow online storefronts to sell products or […]
The Marketing Strategy for Samsung Galaxy
Samsung Galaxy is the trademark and brand name for a series of smartphones and tablets manufactured and marketed by Samsung Electronics. The entire product line […]
Best Practices for Effective Online Advertising: Studies
Online advertising is one of the major types of digital marketing activities centered on the paid or sponsored placement of different ad formats and contents […]
Business Strategy of Uber: An Analysis
Garett Camp, a computer programmer and co-founder of StumbleUpon, and Travis Kalanick, an entrepreneur and co-founder of Red Swoosh, founded Ubercab in 2007 with the […]