The Five Forces Framework is an analytical model developed and advocated in 1980 by Harvard professor Michael Porter. It can be used for analyzing the […]
Tag Archives: Marketing
Threat of Substitutes: Impact of Substitute Products
The threat of substitutes is one of the five forces identified by Michael E. Porter and used to evaluate the competitive environment of a particular […]
Key Elements in the Marketing Strategy of Apple
The marketing strategy of Apple provides a modern textbook example of how organizations should approach the processes and practices of reaching people and turning them […]
Analysis of the Marketing Strategy for iPhone
Both iPhones and Android represent two broad categories of smartphones that dominate the market. Android remains the dominant mobile operating system between the two for […]
The Business Strategy of Microsoft
Microsoft Corporation is one of the largest technology companies in the United States and one of the most influential companies in the world. It was […]
Super Retina vs Liquid Retina: The Difference
American multinational technology company Apple has introduced two new types of Retina displays. These are the Super Retina display which was first featured on the […]
Difference Between UI and UX: Explained
The design and development of products should be approached with users in mind. This is where the principles of user interface or UI and user […]
The Nike “Just Do It” Slogan: Origin, Meaning, and Impact
Nike introduced the “Just Do It” campaign in 1988. It involved a series of advertisements in which athletes, both professionals and amateurs, talked about their […]
Elements of Apple Events: Inside Its Event Strategy
Staging events are an important part of the marketing strategy of Apple. The company holds several events in a particular year. The most common ones […]
Platform Strategy Explained
A platform is an avenue or environment that connects different groups. It serves as a common space or framework that allows each group to draw […]