A chatbot or a chatter is a computer program and a software application developed and implemented to simulate conversation with humans through a text-based user […]
Tag Archives: Marketing
The Business Strategy of Tesla
Tesla has made Elon Musk one of the richest people in the world. This American multinational automotive and clean energy company has been at the […]
The Business Strategy of Starbucks
American entrepreneurs Jerry Baldwin, Zev Siegl, and Gordon Bowker opened the first Starbucks store in Seattle, Washington on 30 March 1971 at 2000 Western Avenue. […]
Importance of Market Segmentation in Marketing
A number of businesses and marketers pursue market segmentation as part of their marketing strategy to deploy specific marketing tactics and action plans tailor-fitted to […]
Advantages and Disadvantages of Moment Marketing
Moment marketing or real-time marketing is a particular marketing tactic centered on distributing marketing messages at the moment it matters to the target audience or […]
Influencer Marketing: Advantages and Disadvantages
The popularity of social media platforms such as Facebook, Twitter, YouTube, Instagram, and TikTok have paved the way for the arrival of a novel type […]
Advantages and Disadvantages of Social Media Marketing
Social media marketing is one of the channels or types of digital marketing that centers on the use of social networking sites or social media […]
Elements of a Product Strategy
Product strategy is one of the components of a business plan and marketing strategy generally centered on developing a particular good and service in response […]
The Business Strategy of IKEA: A Discussion
Before becoming the largest furniture retailer in the world, then 17-year old Ingvar Kamprad started IKEA as a mail-order sales business in 1943. The Swedish […]
Subscription Business Model: Advantages and Disadvantages
A subscription business model or a subscription-based model is a business model for generating revenues in which a business organization sells a product or service […]