Nike remains the largest supplier of athletic shoes and sportswear in the world. Of course, it is important to note that the company is engaged […]
Tag Archives: Marketing
The Marketing Strategy of Coca-Cola
Since the invention of the nerve tonic beverage Coca-Cola by Dr. John Stith Pemberton in 1885 and the incorporation of The Coca-Cola Company by Asa […]
Types of Digital Marketing Activities
Digital marketing is the marketing of goods or services using digital technologies. In other words, the primary purpose of digital marketing is to use digital […]
Key Elements in the Marketing Strategy of McDonald’s
One of the critical features in the business strategy of McDonald’s is a marketing strategy that puts emphasis on maintaining prominence in the global market. […]
Blue Ocean Strategy: Definition and Principles
In their book “Blue Ocean Strategy” first published in 2015, business theorists and professors of strategic management W. Chan Kim and Renée Mauborgne introduced a […]
What is Sports Marketing: Definition and Categories
Sports marketing is a specialized subfield of marketing. It specifically involves the application of established principles and practices in marketing in the promotion of sporting […]
Types of Distribution Strategies and Channels
Distribution strategies are strategic plans developed and implemented to deliver goods or services from the point of origin to end-user consumers. On the other hand, […]
Examples of Value-Added Service
A value-added service or VAS is a type of non-core service or feature provided for free or little cost when a consumer purchases a product […]
Examples and Types of After-Sales Service
An after-sales service corresponds to the activities and processes undertaken by an organization or business to ensure customers are satisfied with their purchased good or […]
Examples of Sales Promotion
Sales promotion is one of the major types or categories of promotional activities in marketing. It involves the use of media and non-media marketing communications […]